Be More Like Tesla

Start with a bold goal: Be More Like Tesla: How To Turn Your Company Into A Movement
“Businesses that change the culture–instead of just campaigning for sales–will transcend individual products by inspiring customers to something greater than just mindless consumption.” Your thoughts?
http://www.fastcoexist.com/3036818/be-more-like-tesla-how-to-turn-your-company-into-a-movement

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